Profit.com · Fintech · Web & mobile · 2022

Redesigning an all-in-one platform for the financial markets

Profit.com helps people analyse the markets, automate trading strategies and talk with other investors. I designed its flows, prototypes and design system across web and mobile.

Role
Senior Product Designer
Timeline
Mar 2022 – Feb 2024
Team
Product, engineering, marketing
Platform
Web, mobile

The challenge

Draft — what was broken, for whom, and why it mattered to the business. One or two short paragraphs is plenty.

Add any constraints that shaped the work: deadlines, legacy systems, regulations or team size.

Research

Draft — how you learned about the problem: interviews, analytics, competitor reviews, support tickets. End with the one or two insights that changed the direction.

Image placeholder — Research artefact
Journey map, affinity board or key insight

Design process

Draft — the main options you explored and why you chose one. Show the messy middle: flows, wireframes, rejected ideas.

Image placeholder — Early wireframes
Wireframes
Image placeholder — User flow
User flow

The solution

Draft — the final design and the details that make it work. Lead with the screens; keep the text short.

Image placeholder — Final design
Final screens

Results

Draft — what changed after launch, and what you learned.

Metric one
00%
Metric two
00%
Metric three
0×

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